“体育外卖”悄然兴起

Core Insights - The emergence of a new sports service model known as "sports delivery" is rapidly transforming the traditional sports service industry by providing on-demand coaching services directly to users' locations [5][10]. User Experience - Users can easily book sports coaches through mobile apps, allowing for flexible scheduling and convenience, which is particularly appealing to busy families and young professionals [6][10]. - The primary user demographic for "sports delivery" services consists of urban individuals aged 25 to 45, including young white-collar workers, parents, and fitness enthusiasts [6][8]. Coach Supply and Market Dynamics - The coach supply market is undergoing structural changes, with individual coaches leveraging social platforms to secure clients, thus optimizing their time and income [7][10]. - Traditional training institutions are adapting by offering on-demand services during off-peak hours, indicating a shift in operational strategies to accommodate the growing demand for flexible coaching options [7][10]. Platform Integration and Growth - Online platforms are crucial for integrating supply and demand, facilitating the growth of the "sports delivery" model by providing a structured environment for both coaches and users [8][10]. - A specific platform has registered over 30,000 users since its trial launch in 2024, with a stable repurchase rate of 45%, highlighting the model's acceptance and potential for scalability [8]. Challenges and Regulatory Needs - The rise of "sports delivery" services presents challenges, including safety concerns for both users and coaches, as well as the need for standardized service quality and dispute resolution mechanisms [9][10]. - Experts emphasize the necessity for regulatory frameworks to ensure coach certification, service quality, and user safety, advocating for the inclusion of online sports training within regulatory oversight [10].