Spotify (SPOT) to Bring Music Videos to US and Canada

Core Insights - Spotify Technology S.A. is set to introduce music videos for premium subscribers in the US and Canada by the end of December, aiming to compete with YouTube for market share [1][3] - The addition of video content is expected to enhance user engagement and attract more advertisers, following a beta launch in nearly 100 markets in 2024 [2] - The initial video catalog will include content from popular artists, and data shows that users are significantly more likely to engage with songs that have music videos [3] Company Developments - Spotify's Wrapped feature engaged over 200 million users within 24 hours, marking a 19% year-over-year increase in user engagement [3] - The company plans to increase subscription prices in the US in the first quarter of 2026, following a price hike for premium plans in over 150 markets [3] - Spotify is recognized as a leading audio streaming subscription service, providing access to songs, podcasts, and audiobooks [4]