规范价格竞争秩序 构建良好平台生态

Core Viewpoint - The National Development and Reform Commission, along with the State Administration for Market Regulation and the National Internet Information Office, has released the "Internet Platform Pricing Behavior Rules" to promote innovation and healthy development in the platform economy [1][2] Group 1: Regulatory Framework - The "Behavior Rules" will be open for public consultation from August 23 to September 22, 2025, allowing for modifications based on feedback [1] - The rules aim to standardize pricing behavior, enhance transparency, and foster collaboration among stakeholders to create a positive platform ecosystem [1] Group 2: Key Provisions - The rules will regulate pricing competition, providing clear guidelines for platform operators and internal operators to promote a market order characterized by quality and fair pricing [1] - Protection of operators' autonomy in pricing is emphasized, with provisions ensuring that platform operators cannot impose unreasonable restrictions or conditions on the pricing behavior of internal operators [1] - Consumer rights are prioritized, with mandates for clear pricing, transparency in dynamic and differential pricing, and regulations on services like automatic payments to safeguard consumers' rights to information and choice [1] Group 3: Implementation Timeline - The "Behavior Rules" will take effect on April 10, 2026, allowing operators sufficient time to adjust to the new regulations [2] - The three departments will organize self-inspections for major platform operators to ensure compliance with the regulatory requirements [2]