Core Insights - The survey conducted among university students reveals significant expectations for improvements in social media platforms, including enhanced content moderation and privacy protection [12][11]. Group 1: Social Media Usage Patterns - WeChat is the most commonly used social media platform among university students, with a usage rate of 90.69%, followed by Douyin and Bilibili at 72.18% [3]. - The primary reasons for using social media include social needs (82.90%), entertainment (76.24%), information acquisition (70.15%), and learning or skill enhancement (62.08%) [4][6]. Group 2: Expectations for Improvement - 77.48% of respondents expect platforms to strengthen content moderation to reduce false and harmful information [12]. - 69.70% of respondents want algorithms optimized to avoid information silos and excessive recommendations of similar content [12]. - 64.45% of respondents emphasize the need for enhanced privacy protection features [12]. Group 3: Challenges Faced by Users - 79.68% of respondents dislike receiving false rumors and scam information, while 73.19% are frustrated with malicious marketing ads [8]. - Users express concerns about the prevalence of online bullying and personal attacks, with 72.91% reporting discomfort with such content [9]. Group 4: User Experiences and Perspectives - Users like Jiang Danwei utilize social media for real-time information during unexpected events, highlighting the platforms' utility in providing timely updates [4]. - Students often view social media as a "toolbox" for various needs, from academic resources to social interactions [5]. Group 5: Desired Features and Governance - 91.25% of respondents advocate for a warm and orderly online space, indicating a strong desire for improved governance and community standards [13]. - There is a call for platforms to respect user privacy (74.66%) and ensure information transparency (64.62%) [12].
超九成受访大学生呼吁建立温暖有序的网络空间
Zhong Guo Qing Nian Bao·2025-12-21 20:27