95后鸵鸟主理人：养鸵鸟不是“把头埋进沙子”

Core Viewpoint - The article highlights the innovative approach of a young entrepreneur, Fan Zhiheng, who has successfully established an ostrich farming business in Chongqing, China, utilizing a model that combines breeding, cooperative farming, and online sales to revitalize rural entrepreneurship and engage local farmers [1][2][9]. Group 1: Business Model and Operations - Fan Zhiheng's ostrich farming model includes unified breeding, cooperative farming, and guaranteed sales, attracting over 80 farmers from four provinces to participate [1]. - The ostrich farming process involves raising the birds from chicks to market-ready adults in about 10 months, with a profit of approximately 1,000 yuan per bird [2]. - The business has expanded to include two ostrich farming bases, with one in Guangzhou focusing on breeding and the other in Chongqing for independent operations [6]. Group 2: Market Potential and Product Value - The global ostrich farming industry is significant, with an estimated 15 million ostriches worldwide, predominantly in South Africa [3]. - Ostrich meat is high in protein and low in fat, appealing to high-end meat consumers, while other products like ostrich skin and eggs have various market applications [4]. - The demand for ostrich products is growing, with a focus on both domestic sales and international exports [4][10]. Group 3: Challenges and Learning - Initial challenges included high mortality rates among the first batch of ostrich chicks due to inadequate knowledge and preparation [5][6]. - Fan learned through hands-on experience and research, developing local farming techniques that improved survival rates and overall productivity [6]. - The business model evolved to include a fee-based system for farmers to ensure commitment and proper care of the ostriches [7]. Group 4: Technology and Marketing - The use of internet platforms for marketing and sales has been crucial, with Fan leveraging social media and live streaming to reach customers and educate potential farmers [9][10]. - The business has established nearly 100 stable sales channels, including restaurants and online retail, with 70% of products sold online [10]. - Fan's approach emphasizes community engagement and education, aiming to uplift local farmers and create a sustainable business ecosystem [9].