“体育外卖”悄然走红 让健康触手可及

Core Insights - The emerging trend of "sports delivery" services, which provide on-demand sports training at home, is gaining popularity in various cities across China, driven by increasing health awareness among families [1][2] - The integration of sports training with the "on-demand economy" is creating new business opportunities, particularly in second and third-tier cities, and is projected to significantly boost the youth fitness training market [2] Group 1: Market Dynamics - The "sports delivery" market is expected to see a 127% year-on-year growth in 2024, with over 40% of the market share attributed to on-demand services [2] - Families with children, especially dual-income households, are becoming a key demographic for this market, as it addresses the challenges of finding time and resources for physical activities [1][2] Group 2: Employment Opportunities - The model is providing flexible job opportunities for sports professionals, including students from sports universities and retired athletes, allowing them to earn income while gaining teaching experience [2] - Many students are engaging in part-time roles as on-demand coaches, which helps them financially and enhances their practical skills in sports education [2] Group 3: Consumer Demand - The application scenarios for "sports delivery" are expanding, addressing various health concerns such as obesity, poor physical fitness, and personalized health needs [2] - The convenience of on-demand services is a significant factor driving consumer interest, as it allows for tailored training solutions that fit individual requirements [2] Group 4: Regulatory Considerations - As a new business model, "sports delivery" faces challenges that necessitate regulatory oversight to ensure a balance between convenience and professionalism, promoting sustainable industry growth [2]