三部门发布《互联网平台价格行为规则》 不得“大数据杀熟”、价格欺诈等

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" aims to promote innovation and healthy development in the platform economy by establishing clear regulations for pricing behaviors of platform operators and internal operators [1][2]. Group 1: Pricing Behavior Regulations - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the norms that platform operators and internal operators must follow regarding pricing behaviors [1]. - The rules prohibit practices such as price discrimination, predatory pricing, price collusion, and price fraud, emphasizing the need for fair pricing competition [2]. - The rules apply to all pricing behaviors related to the sale of goods or services through internet platforms, including price setting, price changes, and fee collection [2]. Group 2: Consumer Protection Measures - The rules focus on protecting consumer rights by ensuring transparency in pricing, requiring operators to clearly display pricing options and provide easy cancellation methods for automatic payments [4]. - Operators are encouraged to establish online dispute resolution mechanisms and to publicly disclose pricing structures, including differential pricing and dynamic pricing [4]. - The rules mandate that estimated prices must be clearly communicated, including any potential differences between estimated and final prices [4]. Group 3: Implementation Timeline and Future Considerations - The "Behavior Rules" will take effect on April 10, 2026, allowing operators time to adjust to the new regulations [5]. - Experts emphasize the need for detailed implementation measures to ensure the effectiveness of the rules, particularly regarding cost accounting and third-party evaluation standards [6].