Core Viewpoint - The recent launch of the new product "Apple Candy" by the well-known milk tea brand Lele Tea has faced significant criticism from customers regarding its quality and presentation [1][7]. Group 1: Product Issues - Customers reported multiple issues with the "Apple Candy," including that the apples were not coated in sugar, the sugar coating was insufficient leading to oxidation, and the coating was too thick making it overly sticky [7][8]. - There were complaints about the temperature of the syrup being too high, which caused the apples to darken in color, and issues with the decoration being improperly placed or missing [7][8]. Group 2: Pricing and Customer Feedback - The price for the new product "Pineapple Apple Candy" is set at 26 yuan per cup, with an additional charge of 9.9 yuan for "one piece of apple candy" [4]. - Customers expressed dissatisfaction with the discrepancy between the actual product and promotional images, indicating a gap in expectations [5]. Group 3: Company Response - Lele Tea issued an apology acknowledging the feedback and admitted to shortcomings in preparation and product stability, which affected customer experience [7]. - Following the feedback, the company conducted a nationwide review of the "Apple Candy" products, removing non-compliant items from sale and enforcing corrective measures at affected stores [8].
知名奶茶紧急致歉:下架,整改
Xin Lang Cai Jing·2025-12-21 21:44