36家企业获“小站稻”地理标志证明商标授权

Core Insights - The event for the promotion of the "Xiaozhan Rice" brand for 2025 was held in Tianjin, focusing on enhancing agricultural product consumption and market vitality [1][2] - A total of 36 enterprises received authorization for the geographical indication trademark for "Xiaozhan Rice" for the years 2025-2027, indicating a strong emphasis on quality and management standards [1] - The event featured a tasting session with over 30 varieties of "Xiaozhan Rice" products, allowing consumers to engage directly with the brand and its history [1][2] Group 1 - The theme of the event was "Tianjin Rice Aroma in Supermarkets, Brand Promotes Agriculture and Consumption," aimed at delivering quality agricultural products directly to consumers [1] - The event showcased success stories from local farmers who utilize modern technology and ecological planting methods, highlighting the integration of academic research into practical farming [1] - The interactive tasting segment was particularly popular, enhancing consumer recognition of the "Xiaozhan Rice" brand's historical and quality value [1][2] Group 2 - The new sales model of "short-chain direct supply and experiential value addition" allows high-quality agricultural products to reach consumers directly from farms, effectively addressing the "last mile" delivery challenge [2] - This model promotes a virtuous cycle of "brand enhancement—consumer stimulation—industry upgrading," contributing to increased farmer income through market feedback [2]