治理“幽灵网店”，筑牢网购安全防线

Core Viewpoint - The existence of "ghost online stores" poses significant challenges to market fairness, consumer rights, and the integrity of the online economy, necessitating comprehensive regulatory measures to address the issue. Group 1: Issues with Ghost Online Stores - Recent investigations revealed that 10 out of 14 online stores suspected of infringing on the "Pang Donglai" trademark were operating from unregistered addresses, with 8 being completely untraceable [1] - Consumers face difficulties in pursuing claims against these ghost stores, leading to economic losses and potential safety risks, especially when purchasing health-related products [1] - Ghost online stores engage in unfair competition by selling counterfeit products at lower prices, which undermines legitimate businesses and stifles innovation [1] Group 2: Regulatory Challenges - The persistence of ghost online stores is attributed to the virtual nature of online transactions and gaps in the regulatory framework, leading to a regulatory vacuum [2] - Current regulations require platforms to verify the identity and contact information of sellers, but many platforms only conduct superficial checks, allowing fraudulent entities to easily enter the market [2] - The cross-regional nature of online commerce complicates enforcement, with local regulatory bodies struggling to coordinate effectively, even when fraudulent activities are identified [2] Group 3: Solutions and Recommendations - Addressing the issue of ghost online stores requires a comprehensive governance approach that holds all parties accountable, particularly online platforms [3] - Platforms must prioritize substantive verification processes throughout the entire lifecycle of sellers, from entry to exit [3] - The introduction of new regulations aimed at enhancing cooperation among regulatory bodies and addressing the issue of untraceable sellers is crucial for reducing the prevalence of ghost online stores [3] - Strengthening the responsibilities of platforms, improving regulatory effectiveness, and fostering social governance will help restore integrity to online transactions and promote fair competition [3]