零售商发展自有品牌应立足长期深耕

Core Insights - Retailer private labels have experienced an average annual growth of 44% over the past two years, indicating a significant shift in consumer purchasing behavior and increased competition for brand manufacturers [1] - The trend towards private labels is driven by a pragmatic consumer mindset seeking quality at a reasonable price, alongside the expansion of the consumer market into lower-tier cities [2] Group 1: Market Trends - Over 48% of urban households in China purchased private labels in the first three quarters of 2025, a 10 percentage point increase from the previous year [2] - The penetration rate of private labels in lower-tier cities has increased by over 12 percentage points, highlighting the strong market potential in these areas [2] Group 2: Retailer Strategies - Retailers are transitioning from merely selling products to creating their own brands, leveraging consumer insights and supply chain advantages to develop private labels [1] - Private labels allow retailers to reduce costs by eliminating intermediaries and brand premiums, thus improving profit margins and enabling better pricing control [2] - Retailers are focusing on enhancing the quality and value of private labels to meet the rising demand for high-quality, cost-effective products [2] Group 3: Long-term Strategy - Retailers must adopt a long-term perspective in developing private labels, emphasizing patience, steady growth, and careful expansion [3] - Establishing a robust user engagement system and maintaining high-quality standards in the supply chain are essential for building brand trust and loyalty [3] - Retailers should focus on creating iconic products and integrating private labels into consumers' lifestyles to enhance brand recognition and differentiation [3]