打“现铁”更要炼“生钢”

Core Viewpoint - The current cultural tourism market is characterized by a phenomenon of rapid imitation and replication, leading to concerns about aesthetic fatigue and sustainability [1][2] Group 1: Current Market Dynamics - The phrase "打'现铁'，炼'生钢'" accurately describes the current state of the cultural tourism market, where popular attractions quickly inspire similar copies across various locations [1] - "现铁" refers to cultural tourism products that lack foundational uniqueness and are merely copied, while "生钢" signifies products that are rooted in local characteristics and possess quality [1] - The rapid rise of "现铁" products may attract temporary attention, but they ultimately lack the core support needed for long-term market success, leading to a fleeting impact [1] Group 2: Need for Innovation and Sustainability - The cultural tourism industry requires genuine innovation rather than simple replication, emphasizing the importance of developing unique local features and enhancing service quality [2] - Sustainable development in cultural tourism can be achieved by focusing on creating products that not only attract traffic but also retain it, ensuring long-term brand establishment [2] - Industry practitioners are encouraged to adopt a mindset of responsibility and clarity, prioritizing quality and sustainability over short-term gains from fleeting trends [2]