互联网平台定价规则2026年4月实施 七章29条护航平台经济高质量发展

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to establish a regulatory framework for pricing practices on internet platforms, ensuring market fairness and consumer rights protection [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, delineating the pricing conduct boundaries for platform operators and internal operators [1][2]. - The rules will be implemented on April 10, 2026, allowing operators time to adjust to the new regulations [1][3]. Group 2: Protection of Operators and Consumers - The rules enhance the protection of internal operators' autonomy in pricing, prohibiting unreasonable restrictions or conditions imposed by platform operators [3][6]. - Consumer rights are reinforced through the implementation of clear pricing standards, promoting transparency in dynamic and differential pricing, and regulating automatic payment services [3][4]. Group 3: Pricing Competition Standards - The rules specify standards for identifying unfair pricing practices, including predatory pricing, price discrimination, and collusion, while addressing issues like "big data price discrimination" [7]. - Platform operators are prohibited from spreading false price increase information, manipulating prices, or misleading consumers regarding pricing conditions [7]. Group 4: Compliance and Implementation - Platform operators are required to conduct self-assessments against the regulatory requirements and refine their internal compliance systems accordingly [3][4]. - There is an emphasis on educating internal operators about the new rules to foster a fair and orderly competitive environment [4].