“大企帮小店”构建商业发展新生态

Group 1 - The core viewpoint of the articles highlights the successful implementation of live streaming and support initiatives for small and micro enterprises in Huzhou, leading to significant sales growth and enhanced online presence [1][2] - Huzhou Ouyada's live streaming event attracted over 2800 viewers and generated sales exceeding 630,000 yuan within the first hour, resulting in a 50% increase in overall store sales for the day [1] - The local market supervision bureau has initiated a "large enterprises helping small stores" campaign, successfully pairing 105 individual businesses with larger companies for support [3] Group 2 - Huzhou Sixth Space Home Appliance Super Mall, as one of the few Douyin Super Markets in the country, has developed a unique support model that includes a full-chain empowerment approach and multi-platform layout [2] - The mall provides free one-stop services for merchants, including video shooting, editing, and live streaming operations, along with a monthly incentive of 2000 yuan for effective account management on platforms like Xiaohongshu and Douyin [2] - The local brand Ding Lian Fang is focusing on technical empowerment for surrounding small businesses by sharing its expertise in food preparation and offering comprehensive training to enhance their operational capabilities [2]