中信银行上海分行：为客户创造价值，打造有温度的财富管理体系

Core Viewpoint - The article emphasizes the strategic development of wealth management as a crucial component in connecting financial services with public needs, supporting the construction of a financial powerhouse and Shanghai as an international financial center [1] Group 1: Wealth Management Strategy - The wealth management sector is positioned as a key driver for financial institutions to fulfill the "finance for the people" philosophy and promote common prosperity [1] - CITIC Bank Shanghai Branch has been actively transforming its wealth management services over 37 years, focusing on a strategy of "five leading" to create a warm and distinctive wealth management service system [1] Group 2: Customer-Centric Services - The bank is shifting from "license competition" to "capability competition" in response to a low-interest-rate environment and diverse customer needs, leveraging its comprehensive financial advantages [2] - The bank promotes charitable financial products, such as the "Warm Childhood Journey," which has raised over 10 million yuan for public welfare while providing stable returns to investors [2] - The bank is also focusing on green finance and ESG-themed products, aligning with carbon neutrality goals and directing funds towards green industries [2] Group 3: Product Innovation and Sales Growth - The bank has accelerated the transformation of "fixed income+" wealth management products, launching 7 local customized products and 10 other "fixed income+" products, with total sales exceeding 10 billion yuan [3] - The bank's promotional activities, such as the "618 Wealth Management Festival" and "Fortune Wealth Management Festival," have led to a growth of over 5 billion yuan in wealth management business scale [4] Group 4: Digital Empowerment and Risk Management - The bank utilizes the "CITIC Brain" digital platform to enhance intelligent advisory and risk control, providing timely market insights and personalized asset allocation advice [5] - The use of big data and AI improves customer profiling and risk warning models, ensuring asset safety and enhancing the precision of investment allocations [5] - The bank aims to continue innovating in product creation and service models while maintaining compliance and risk management standards to support the long-term value growth of customer assets [5]