问鼎国际设计双奖 上汽奥迪AUDI APP重塑豪华数智体验

Core Insights - SAIC Audi's AUDI APP has won two prestigious international design awards, the MUSE Creative Awards Platinum Award and the International Design Awards Gold Award, highlighting its excellence in user experience and aesthetic innovation [1][6] - The recognition reflects SAIC Audi's leading position in the digital ecosystem sector [1] Design Awards - The MUSE Creative Awards is one of the most influential international awards in the creative design field, recognizing outstanding achievements and innovative practices in creative design, advertising, and digital media [1] - The International Design Awards focuses on rewarding exceptional creativity and innovation across various fields, including architecture, interior, product, fashion, and graphic design [1] AUDI APP Features - The AUDI APP is centered around "smart interactive experiences," redefining the role of traditional automotive apps by connecting users, vehicles, brands, and communities [6] - It integrates features such as a 3D virtual showroom, AI smart assistant, and co-creation community, covering the entire lifecycle of services from test drives to vehicle ownership [6] - The app enhances user-brand digital interaction, transforming users from consumers to co-creators [6] User Experience Enhancements - The app underwent a comprehensive upgrade in April, introducing the AUDI APP module for seamless integration of dual brand experiences [6] - Users can view 3D panoramic displays of new models, customize configurations, and track the entire production to delivery process, ensuring a transparent and reassuring purchasing experience [6] - Practical features like remote vehicle control, charging queries, and OTA upgrade reminders significantly improve user convenience [6] Smart Interaction - The AUDI APP features the Audi Assistant, powered by technologies from ByteDance and iFlytek, achieving a high MOS score of 4.65 for a near-human conversational experience [10] - It also integrates popular industry news and quality community content, creating a dedicated online platform for users to discuss driving experiences and share brand warmth [10] Product Expansion - SAIC Audi's product matrix is steadily expanding, with the Audi E5 Sportback accelerating delivery, starting at 235,900 yuan [13] - Users who order by December 31 can enjoy promotional offers, including a 10,000 yuan trade-in gift or insurance cash gift, along with financing options [13] - The new Audi E7X electric vehicle's exterior design has been recently unveiled, showcasing the brand's forward-looking strategy in the luxury electric vehicle market in China, set to debut at the 2026 Beijing International Auto Show [13] Future Outlook - SAIC Audi aims to deepen its digital ecosystem, positioning the AUDI APP as a multi-faceted platform that connects user experiences and conveys brand warmth, continuously innovating to create more luxurious travel surprises [14]