诗裴丝斩获2025新网商年度创新品牌大奖，郑如晶解码细分赛道长期主义

Core Insights - The "2025 New E-commerce Summit" highlighted the importance of innovation and growth in the Chinese consumer market, featuring discussions among economists, brand founders, and top investors [1][10] - Spes, a leading domestic brand in scalp care, won the "2025 New E-commerce Annual Innovation Brand Award," showcasing its strong market influence and innovative approach [3][4] Company Highlights - Spes has successfully identified and addressed unmet consumer needs in the saturated hair care market, focusing on specific pain points for young consumers, such as time constraints and scalp sensitivity [4][8] - The brand's core products are designed to solve real-life problems, leading to high repurchase rates and establishing Spes as a benchmark in the hair care sector [4][8] Industry Trends - The discussions at the summit emphasized that competition in a saturated market is not about chasing short-term trends but about embedding brands into consumers' lives and addressing genuine pain points [5][7] - The concept of "long-termism" was highlighted as essential for brands to adapt to evolving consumer needs and maintain market leadership [7] Future Outlook - The Chinese consumer market is transitioning towards high-quality development, with brands like Spes demonstrating that innovation is possible even in traditional categories [10] - Spes plans to continue focusing on user needs, enhancing research and development, and expanding its product offerings to solidify its market position [10]