Core Viewpoint - Company is positioned as a leading player in the "at-home dining" sector, with a focus on convenience, cost-effectiveness, and a variety of options to meet consumer demands [1][4] Group 1: Store Operations - The company offers a competitive advantage through convenience, high cost-performance, and multiple options, catering to consumers who prefer dining at home [1] - Products are centered around the "at-home dining" concept, ensuring quick and easy meal solutions through various offerings such as hot pot sets and combo meals [1] - The pricing of hot pot ingredients is competitive compared to major fresh supermarkets, with in-store combo purchases offering discounts of over 20% [1] - The number of new SKUs introduced annually reached a historical high of 412 in 2024, enhancing product variety [1] Group 2: Supply Chain Enhancement - The company is strengthening its supply chain through self-production and cold chain acquisitions, which increases business coverage and optimizes costs [2] - As of April 2025, the company has established seven processing plants through acquisitions and investments, with self-produced products accounting for 20% of total offerings in 2024 [2] - A planned investment of 490 million yuan in a Hainan food industrial park aims to enhance the processing of overseas ingredients [2] - The acquisition of Huading Cold Chain in 2024 complements the existing supply chain, improving store coverage [2] - The establishment of 19 digital central warehouses by June 2025 has increased product delivery range and sales volume, optimizing inventory turnover days [2] Group 3: Franchise Model - The company is developing a franchise model with various store types, including standard stores, township stores, and new formats like "Guoquan Xiaochao" [3] - Standard stores are expected to improve operational capabilities through refined management and training programs for store managers [3] - Township stores are innovating their market penetration strategies, becoming a new revenue support point for the company [3] - The "Yao Yao Ling Xian" model targets the agricultural market with low initial investment, while "Guoquan Xiaochao" aims to standardize operations and optimize product offerings based on consumer preferences [3] Group 4: Future Trends - The company is poised for accelerated expansion in the "at-home dining" market, with over 10,000 stores and a renewed focus on growth post-integration [4] - The new management model for standard stores is expected to enhance operational performance, while township stores have significant market potential [4] - The supply chain network is rapidly expanding, with third-party cold chain acquisitions enhancing national delivery capabilities [4] - The financial structure is robust under a franchise-based, asset-light model, with strong cash reserves and fast inventory turnover [4]
华西证券:首予锅圈(02517)“买入”评级 小炒业态蓄势待发