Group 1 - The core message of the announcement is the launch of the "Tianshan-Xiyu Style" high-end cashmere coat series at an unprecedented affordable price through live streaming [1][4] - The brand emphasizes its direct supply chain from its own pastures in Xinjiang, eliminating middlemen and excessive packaging to focus on quality [3] - The company highlights its 45 years of experience in the cashmere industry, aiming to make high-quality domestic products accessible to consumers who value local craftsmanship [3][5] Group 2 - The live streaming event is positioned as a unique opportunity for consumers to experience 100% pure cashmere directly from the brand [4] - The brand aims to convey the story behind each coat, emphasizing the connection between the product and the natural environment, as well as the craftsmanship involved [3] - The company believes that true luxury lies in making natural gifts accessible to consumers, rather than in high prices [3]
天山羊绒-西域风情，入驻直播抖音视频号等平台，让100%纯山羊绒大衣直面消费者
Xin Lang Cai Jing·2025-12-22 02:51