Xin Hua Wang·2025-12-22 02:56Core Insights - Chengdu Bay Yue City, a collaboration between Meikailong and Jianfa Group, officially opened on December 20, marking a significant step in commercial cooperation and urban renewal in Chengdu by 2025 [1][10] - The project aims to integrate home and lifestyle commerce, enhancing consumer shopping experiences through a diverse range of high-frequency consumption formats [1][7] Group 1: Project Overview - Bay Yue City has a total construction area of approximately 144,000 square meters and was previously known as Meikailong Lifestyle Aesthetics Center, which opened in 2021 [1] - The project introduces high-frequency consumption formats such as fitness, family entertainment, and specialty dining, moving beyond traditional home goods [3][5] Group 2: Consumer Experience - The mall is designed as a "family gathering place," featuring various themes such as a sports social space, a children's interactive area, and a rooftop garden, creating a "third space" for families and young people [5][9] - Key brands include COLNAGO, PARDUS, and CAMEL, catering to urban families' health and lifestyle preferences [5] Group 3: Business Strategy - The project breaks the boundary between home and lifestyle commerce, significantly increasing the proportion of dining, family, and entertainment formats to drive foot traffic and enhance core home business [7] - Meikailong's strategic shift is informed by retail trends, focusing on experiential shopping rather than mere product sales, aiming to create a lifestyle proposal space [9] Group 4: Financial Performance - Meikailong reported a net operating cash flow of 643 million yuan for the first three quarters of 2025, with a significant improvement in operating profit from 100 million yuan to 200 million yuan year-on-year [9] - The occupancy rate of self-operated malls increased from 83.0% at the end of 2024 to 84.7% by the end of September 2025, indicating improved asset management [9] Group 5: Strategic Collaboration - The opening of Bay Yue City signifies a new phase in the strategic integration between Meikailong and Jianfa Group, with a comprehensive collaboration on the entire mall rather than isolated projects [10][12] - Jianfa Group's commercial management expertise is expected to enhance operational efficiency, while Meikailong benefits from revitalizing its existing assets [12]