推动平台经济健康发展

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules" marks a significant step towards institutionalizing and refining price governance in China's platform economy, aiming to protect the rights of consumers and operators while promoting a healthy market environment [3] Group 1: Regulatory Framework - The "Behavior Rules" aim to establish a normalized price regulation mechanism for internet platforms, ensuring compliance with pricing behaviors and protecting the legitimate rights of consumers and operators [1] - The rules were developed after public consultation, focusing on standardizing pricing behavior, enhancing transparency, and fostering collaboration among stakeholders to create a healthy platform ecosystem [2] Group 2: Key Provisions - The rules specify that platform operators must respect the pricing autonomy of platform operators and cannot impose unreasonable restrictions or conditions on their pricing behaviors [2][4] - The rules require clear price marking, including the disclosure of dynamic pricing, differential pricing, and promotional rules, while regulating subsidy and promotional activities [4] - The rules prohibit unfair pricing practices such as predatory pricing, price discrimination, collusion, price gouging, and price fraud to maintain a fair competitive order [4][5] Group 3: Consumer Protection - The rules mandate that operators provide clear options for services like automatic renewals and one-click cancellations, ensuring consumers are well-informed and can easily opt-out of services [4][5] - The rules address issues like "big data pricing" and require the disclosure of algorithm rules to prevent unjustified price differences for the same transactions [5] Group 4: Implementation and Compliance - The "Behavior Rules" will take effect on April 10 of the following year, with platforms required to conduct self-assessments against the regulatory requirements before implementation [6] - Platform operators are expected to refine their internal compliance systems in line with the rules, particularly regarding consumer price rights and the autonomy of platform operators [7] Group 5: Collaborative Governance - Effective implementation of the rules requires a collaborative effort among government, platforms, industries, and society, with a focus on enhancing operational feasibility through detailed supporting policies [8] - Platforms are encouraged to shift from passive compliance to proactive governance, including internal audits and establishing transparent pricing complaint channels [8]