保护经营者自主定价权和消费者合法权益 ——国家发展改革委有关负责人就《互联网平台价格行为规则》答记者问

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office to promote innovation and healthy development in the platform economy [1][9]. Summary by Sections General Principles - The rules consist of 7 chapters and 29 articles, outlining the norms that platform operators and internal operators must follow regarding pricing behavior [3][4]. Operator's Autonomous Pricing - The second chapter focuses on protecting the autonomous pricing rights of operators, detailing the basic requirements for lawful autonomous pricing and regulating the charging behavior of platform operators [4]. Pricing Display Behavior - The third chapter specifies the requirements for clear pricing, including the need for transparency in differential pricing, dynamic pricing, and promotional activities [4]. Pricing Competition Behavior - The fourth chapter emphasizes maintaining price competition order and prohibits unfair pricing practices such as predatory pricing, price discrimination, and price collusion [4]. Consumer Price Rights Protection - The fifth chapter aims to protect consumer rights, ensuring consumers are informed and can make autonomous choices, and mandates clear presentation of options for services like automatic renewals [4]. Supervision Mechanism - The sixth chapter clarifies the supervisory responsibilities of various regulatory bodies and encourages industry associations to play a role in self-regulation [5]. Implementation Date and Compliance - The rules will take effect on April 10, 2026, allowing time for platform operators to comply with the detailed regulatory requirements [6][7]. Future Implementation Strategies - The regulatory bodies will enhance collaboration, promote industry self-discipline, and conduct market inspections to ensure compliance with the pricing behavior rules [8].