以“中国郎酒伙伴计划”凝聚终端，郎酒以江苏为起点蓄力全国市场

Core Viewpoint - The launch of the "China Lang Partner Plan" marks a strategic initiative by Langjiu to strengthen its brand and channel network in Jiangsu, aiming for a long-term partnership with distributors and channel partners [1][2][4] Group 1: Strategic Initiatives - The "China Lang Partner Plan" is a nationwide brand strategy, with Jiangsu as the first implementation site [1] - Langjiu aims to solidify its market presence in Jiangsu through a "three-year saturation attack" strategy [2][6] - The company emphasizes a shift from a transactional relationship to a value partnership with distributors, fostering a shared destiny [4][9] Group 2: Commitments and Support - Langjiu has made four key commitments to its partners, including enhanced service support, resource allocation, profit assurance, and a focus on long-term relationships [3][4] - The company plans to implement a 1-5 star grading system for channel partners, providing lifecycle services [3] - Langjiu will concentrate resources on high-star partners, ensuring they receive adequate support and profitability [3][4] Group 3: Market Dynamics - Jiangsu is identified as a strategic development market due to its historical significance and high consumption potential in the liquor industry [7][8] - Langjiu has over 60,000 existing channel networks in Jiangsu, which will be enhanced through the new plan [5][7] - The company has previously achieved significant sales in Jiangsu, indicating a strong foundation for its renewed efforts [7] Group 4: Brand Engagement - Langjiu is leveraging high-profile brand events, such as the "Chinese New Year Gala," to reconnect with consumers and enhance brand visibility [6][8] - The "China Lang Night" events are set to take place in Jiangsu, further promoting brand engagement and consumer connection [6][8] - The focus on quality, brand, and taste is integral to Langjiu's strategy, ensuring a cohesive approach from production to market [8] Group 5: Future Outlook - The success of the Jiangsu strategy will serve as a model for Langjiu's expansion into other key markets across the country [9] - The current industry adjustment period presents an opportunity for Langjiu to reshape its market position and drive growth [9]