巴斯夫：百年铸金石 共赴新征程

Core Insights - BASF has been a significant player in the Chinese market for 140 years, marking its deep-rooted presence and commitment to the region [1][4] - The successful launch of the first products from the Zhanjiang integrated production base represents a milestone in BASF's largest single investment project to date in China, further solidifying its strategic focus on the Chinese chemical industry [1][12] - The "Winning with Purpose" global strategy aims to drive sustainable development and innovation, aligning with China's economic transformation and growth potential [15][16] Historical Context - BASF's entry into China began in 1885 with the introduction of synthetic dyes, marking the start of its long-standing relationship with the country [4][7] - By 1904, BASF's sales in Asia accounted for 5.6% of total sales, which increased to approximately 14% by 1913, indicating rapid growth in the region [4] - The company's significant investments in China began in the 1980s, coinciding with the country's economic reforms, leading to a robust expansion of its operations [7][8] Investment and Development - The establishment of the first joint venture in Shanghai in the 1980s marked the beginning of BASF's local production capabilities, which have since expanded to 30 production bases across China [8][14] - The Zhanjiang integrated production base, with an investment of €8.7 billion, is set to provide a comprehensive value chain from basic chemicals to consumer products, supporting various industries [13][14] - BASF's commitment to local production is evident, with over 80% of its sales in China coming from locally produced products by 2024 [14] Strategic Initiatives - The "Winning with Purpose" strategy focuses on value creation and performance culture, aiming to become the preferred chemical company while supporting clients' green transitions [15][16] - BASF has set ambitious climate goals, including achieving net-zero emissions by 2050 and transitioning its product lines to renewable energy sources [19][20] - The company actively engages in social responsibility initiatives, fostering community relations and promoting sustainable development through various programs [20][21]