2025西安城市消费品牌合作周活动举行

Core Insights - The "2025 Xi'an Urban Consumption Brand Cooperation Week" event was held in Xi'an, focusing on integrating urban consumption brands with commercial innovation development [1] - The event featured four thematic exhibition areas and discussions on key industry topics, highlighting the importance of cross-regional cooperation for brand and project development [1] Group 1: Event Overview - The event was guided by the Shaanxi Provincial Department of Commerce and organized by the Xi'an Municipal Bureau of Commerce [1] - It included a "Qin Brand Shining China" inspection tour in Shenzhen to establish a foundation for the dual-engine plan of "brands entering Shaanxi and projects exiting Shaanxi" [1] Group 2: Thematic Areas - The "Big Exhibition Red Map" section showcased Xi'an's commercial landmarks and upcoming projects [1] - The "Each Beauty Its Beauty" area gathered unique brands for interactive experiences [1] - The "Professional Foundation" exhibition provided one-stop consulting services for financing and design [1] - The "Business Opportunities Gathering" section utilized a "Service Matching" platform for precise supply-demand connections [1] Group 3: Expert Insights - AI expert Ma Li delivered a keynote on leveraging AI for new consumption growth, analyzing the transformation paths in the consumer market [1] - Investor Ma Ning discussed new consumption trends and strategies for brand breakthroughs in first-tier cities [1] - Zhang Xiaobing from Douyin presented insights on the transformation and growth dynamics of Xi'an's commercial landscape [1] Group 4: Roundtable Discussions - High-end roundtable discussions focused on "Scene Reconstruction and Business Circle Evolution: Spatial Reshaping of Xi'an's Consumption Influence in the AI Era" and "Driving Brand Growth in Xi'an: From Traffic Transactions to Deep Experience Consumption Transformation" [2]