中原区：打造消费强区 点亮“烟火中原”

Core Viewpoint - The recent Central Economic Work Conference emphasizes the importance of domestic demand and the construction of a strong domestic market as a priority for economic work in the coming year, with local governments like Zhengzhou implementing strategies to enhance consumption and market expansion [1] Group 1: Economic Development Strategies - Zhengzhou's municipal government is focusing on creating an international consumption center, integrating domestic and foreign trade, and enhancing the city's global resource allocation capabilities [1] - The Central Economic Work Conference's directives provide a clear macro roadmap for stimulating domestic demand and expanding markets, serving as a foundational guideline for local practices [1] Group 2: Consumption Growth and Market Dynamics - The Central Economic Work Conference outlines a strategy to enhance domestic consumption, with Zhengzhou aiming for a GDP of over 100 billion by 2025 and a cumulative retail sales of consumer goods reaching 151.3 billion during the 14th Five-Year Plan period, with an average annual growth rate of 5.1% [2] - The region is experiencing steady growth in total consumption, structural optimization, and accelerated momentum, contributing significantly to high-quality economic development [2] Group 3: Cultural and Event-Driven Consumption - Large-scale cultural and sports events are identified as key drivers for attracting consumers and enhancing the city's influence, with over 900 events planned, including major competitions and festivals [3] - The "ticket economy" model is being promoted to integrate consumption resources, offering combined products like "event tickets + discount coupons" to enhance consumer experience [3] Group 4: Spatial and Ecological Consumption Development - The reconstruction and upgrading of consumption spaces are crucial for stimulating domestic demand, with a focus on creating a multi-layered, integrated consumption ecosystem that combines historical, modern, and experiential elements [4] - The region is advancing the protective development of industrial heritage sites, transforming them into cultural and consumption landmarks, attracting over 40 million visitors annually [4] Group 5: Policy and Market Activation - Policies are being utilized as catalysts for stimulating consumption and optimizing the market environment, with initiatives like "old for new" programs leading to over 2.2 billion in consumer spending [6] - The region is implementing a dual-drive approach of policy and activities to create vibrant consumption scenes, resulting in over 1,200 promotional events annually that directly boost consumption by over 1.2 billion [6] Group 6: New Consumption Trends and Innovations - The region is focusing on innovative consumption formats to drive market changes, emphasizing digital, green, and health-oriented consumption trends [7] - The introduction of flagship stores and unique consumption experiences is being prioritized, with 19 new flagship stores established, enhancing the attractiveness of local commercial areas [7] Group 7: Brand Development and Quality Enhancement - The development of differentiated and quality brands is essential for enhancing the city's competitive edge in consumption, with initiatives to promote local culinary heritage and optimize nighttime consumption environments [9] - The integration of industrial heritage into cultural consumption landmarks is being pursued, with events and products that reflect local culture and history, enhancing the overall consumer experience [9]