探索“金币+”更多可能 助力建设金融强国 访中国金币集团有限公司党委书记、董事长焦瑾璞

Core Viewpoint - The 20th National Congress of the Communist Party of China has set the strategic goal of "accelerating the construction of a financial power" as one of the key objectives for the next five years, emphasizing the importance of cultural prosperity as a hallmark of Chinese modernization [1] Group 1: Financial Power Construction - The construction of a financial power should be based on a strong economic foundation, possessing leading global economic, technological, and comprehensive national strength, along with key financial elements such as a strong currency, central bank, financial institutions, international financial center, regulation, and talent [1] - China Gold Coin Group, as the only state-owned enterprise authorized to operate precious metal commemorative coins, plays a crucial role in the currency issuance system and aims to contribute to the construction of a financial power during the 14th Five-Year Plan [1][2] Group 2: Cultural Mission - China Gold Coin Group serves as a "national strategic cultural messenger" and is committed to integrating its operations with national financial work while fulfilling its cultural mission through the issuance of commemorative coins [2] - The issuance of commemorative coins for significant events, such as the centenary of the Communist Party and the 70th anniversary of the founding of New China, reflects the nation's rise and the prosperity of its people [3] Group 3: Strategic Planning and Internationalization - In the next five years, China Gold Coin Group will focus on enhancing the global recognition and credibility of the Renminbi, expanding its international presence while promoting cultural exchange and cooperation with foreign minting institutions [5][6] - The company plans to leverage its Hong Kong subsidiary and other overseas channels to build a marketing network, facilitating the import of commemorative coins and enhancing cultural exchange [6] Group 4: Market Challenges and Opportunities - The changing external environment has affected market demand for non-essential products like commemorative coins, while rising gold prices have increased the investment appeal of products like the Panda gold coin [7] - China Gold Coin Group aims to focus on high-quality development, optimize policy supply, and stimulate market demand to navigate the challenges posed by the evolving market landscape [7] Group 5: Operational Strategies - The company will enhance its sales channel construction, improve transparency in the issuance of commemorative coins, and expand its membership system to increase industry participation [7] - It will also deepen supply-side structural reforms, innovate in design and production, and accelerate digital transformation to ensure sustainable industry development [7] - Efforts will be made to cultivate new consumer demands through product innovation and cross-industry collaboration, aiming to broaden the appeal of commemorative coins from niche collections to mainstream cultural consumption [7]