“三春服务 赋能一线”农银人寿积极开展春享暖意客户服务活动

Core Viewpoint - The company is launching the "Spring Enjoyment Warmth" health management service plan to enhance customer health value-added services and support business growth for 2025 and 2026 [1][3]. Group 1: Service Plan Details - The "Spring Enjoyment Warmth" service plan consists of three progressive levels: "Spring Enjoyment," "Spring Warmth," and "Spring Intention" [3]. - From January 1 to March 31, 2026, the company will provide health value-added services to different customer groups based on premium standards [3]. - "Spring Enjoyment" targets customers aged 55 and above, offering 24/7 telemedicine services for those with a premium of 10,000 yuan or more [3]. - "Spring Warmth" is for customers with a premium between 30,000 yuan and 200,000 yuan, providing telemedicine and outpatient green channel services [3]. - "Spring Intention" is for customers with a premium of 200,000 yuan or more, offering comprehensive services including telemedicine, outpatient green channel, medical accompaniment, critical illness green channel, emergency services, and post-hospitalization care [3]. Group 2: Market Context and Customer Feedback - The competition in the life insurance industry has shifted from product and channel differentiation to enhancing customer service experience [3]. - Customers increasingly desire value-added services that provide warmth and depth throughout their life cycle, which is essential for building trust and confidence [3]. - Previous telemedicine services for elderly customers received positive feedback, with nearly 300,000 elderly clients covered and 9,154 uses recorded by November 2025 [4]. - The new health service initiative reflects the company's commitment to a customer-centric approach, aiming to address real-life medical consultation challenges [4].