直播间3件包邮的“样衣尾货”仅6元,央视曝光旧衣回收产业链内幕
Yang Shi Xin Wen·2025-12-22 04:36

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often using misleading terms like "slightly dirty" or "slightly flawed" to attract consumers while concealing the true nature of the products [1][3][12]. Group 1: Deceptive Practices - Many live-streaming channels claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling second-hand clothing sourced from recycling bins [3][12]. - Consumers have reported receiving items that show clear signs of previous use, such as stains and wear, contradicting the sellers' claims of selling new or high-quality products [3][12]. - Sellers prepare for consumer inquiries by using vague language and avoiding any mention of the second-hand nature of the clothing [5][12]. Group 2: Sourcing and Supply Chain - The investigation revealed that many of these second-hand clothes come from recycling bins, with tracking devices showing that items were sent to sorting warehouses over 60 kilometers away [5][6]. - Old clothing recycling companies report high demand from live-streaming sellers, with some companies selling dozens of tons of second-hand clothing daily [9][11]. - The clothing sold in live-streams is often not cleaned or sanitized before being resold, maximizing profit margins for sellers [12][13]. Group 3: Market Dynamics - The article notes that the practice of selling refurbished second-hand clothing as new is widespread, with sellers often using new tags to mislead consumers [13][18]. - Live-streaming sellers are able to sell refurbished items at a higher profit by marketing them as "factory excess" or "samples," avoiding any mention of their second-hand status [18][21]. - The article indicates that the live-streaming industry is lucrative, with some sellers reporting daily revenues of several tens of thousands of yuan [21].