MUSINSA上海连开两店 正式启动中国市场双轨战略

Core Insights - MUSINSA has launched its first international multi-brand store, Musinsa Store, in Shanghai, marking the full implementation of its "dual-track strategy" in the Chinese market [1] - The dual-track strategy consists of two distinct operational models: the self-owned brand Musinsa Standard focusing on modern casual wear and the multi-brand store Musinsa Store serving as a platform for designer brand curation and incubation [1] Group 1: Store Launch Details - The Musinsa Standard store on Huaihai Road spans approximately 1,421 square meters and features nearly 1,500 items of men's and women's clothing and accessories, employing a "Total Look" display model [2] - The store has tailored its product offerings to meet Chinese market demands, including exclusive products and promotional activities during the opening [2] Group 2: Multi-Brand Store Features - The Musinsa Store on Anfu Road features around 60 selected brands, including 15 local Chinese fashion brands and international brands like ASICS and HOKA [3] - The store is designed for operational efficiency, with a first floor dedicated to seasonal themes and a second floor showcasing over 30 fashion brands [3] Group 3: Strategic Goals and Future Plans - MUSINSA aims to expand its business to more cities in China over the next five years, planning to open over 100 stores and achieve a revenue target of 1 trillion Korean won (approximately 4.78 billion RMB) by 2030 [4] - The company is implementing localized operations by forming joint ventures with local partners, employing over 90% local staff, and launching a Tmall flagship store to create an integrated online and offline channel [4]