Nan Fang Nong Cun Bao·2025-12-22 05:31Core Viewpoint - The collaboration between Heytea and Pop Mart has led to the launch of a new winter beverage, "Tiramisu Yinghong," which utilizes Yingde black tea as its base, marking a significant milestone as Yingde black tea's industry value surpasses 10 billion yuan [3][24]. Group 1: Product Launch and Market Response - Heytea and Pop Mart's collaboration features the new product "Tiramisu Yinghong," which combines traditional coffee elements with specially crafted milk tea and cocoa, creating a unique flavor profile [9][10]. - The product was sold out shortly after its launch in Guangzhou and surrounding areas, indicating strong market demand [5][6]. - The new beverage aims to provide a rich tasting experience with a blend of salty cheese flavor and cocoa powder topping, enhancing the overall sensory experience [10][11]. Group 2: Industry Impact and Achievements - Yingde black tea has achieved a total industry value of 10.2 billion yuan, with a significant increase in tea garden area to 186,500 acres and a dry tea production of 18,000 tons [24][25]. - The collaboration with Heytea is not the first; previous partnerships have also resulted in high sales, with over 800,000 cups sold on the first day of a prior launch, boosting brand visibility by 217% [14][15]. - Yingde black tea has been recognized as a leading brand in the national red tea category, with a brand value of 5.178 billion yuan [21].