出圈!威海这个民宿集聚区凭啥全省推广?
Qi Lu Wan Bao·2025-12-22 05:34

Core Insights - The Shandong Provincial Department of Culture and Tourism has announced typical cases for the development of tourism homestay clusters for 2025, with the Huancui Beihai Tourism Homestay Cluster being promoted across the province [1] Group 1: Development Strategy - The Huancui Beihai Tourism Homestay Cluster utilizes the homestay economy as a breakthrough, innovatively constructing a new pattern of all-region tourism with a carefully planned three-tier development path: "star-rated homestays - boutique homestays - themed homestays" [1] - The cluster has successfully cultivated a large-scale homestay industry cluster, currently gathering 425 diverse homestays with a total of 1,432 guest rooms [3] Group 2: Infrastructure and Services - To solidify its development foundation, the cluster has implemented infrastructure upgrades, focusing on enhancing four key projects, including Lover's Bay, to improve regional cultural and tourism service levels [3] - The area has received recognition for 8 homestays rated three stars or above, with Haiwan Four Seasons Castle being the first homestay enterprise in Weihai to be included in the statistical system, effectively driving a 1.5% increase in regional accommodation revenue [3] Group 3: Integration and Experience - The cluster deepens the "homestay +" integration development model by introducing dynamic sports industries such as paragliding and water motor sports, creating popular landmarks like Chaishang Coffee, and offering 13 types of unique leisure services including camping [3] - The cluster cleverly connects historical sites and natural landscapes along the coastal road, creating popular cultural tourism IPs like "Half Moon Bay Sunrise," which significantly boosts the daily revenue of surrounding businesses by 60% during peak tourist seasons [5] - The successful practices of the Huancui Beihai Tourism Homestay Cluster provide valuable, replicable experiences for the development of tourism homestay clusters across the province, making the experience of "living between mountains and seas, enjoying a slow-paced life" an increasingly popular choice for tourists [5]

出圈!威海这个民宿集聚区凭啥全省推广? - Reportify