福建泉州:实施现代体育产业链扩能提质行动 拓展运动装备全场景生态圈
Zheng Quan Shi Bao Wang·2025-12-22 05:49

Core Viewpoint - The article discusses the issuance of the "Quanzhou Modern Sports Products Advanced Manufacturing Industry Cluster Cultivation and Enhancement Three-Year Action Plan (2025-2027)", which aims to expand the sports equipment ecosystem and encourage innovation in personalized, customized, and intelligent product development [1] Group 1: Industry Development - The plan encourages companies to adapt to new consumer demands for fitness scene diversification and sports equipment segmentation [1] - It emphasizes the importance of "chain master" enterprises in targeting hot areas such as sports fitness equipment, outdoor sports gear, and lightweight ice and snow equipment [1] Group 2: Innovation and Product Focus - Companies are urged to increase investment in R&D for smart wearables, functional apparel, and rehabilitation equipment to explore new market segments [1] - The initiative aims to create a comprehensive ecosystem covering home fitness, professional training, and outdoor leisure, addressing all aspects of sports equipment from head to toe [1]

福建泉州:实施现代体育产业链扩能提质行动 拓展运动装备全场景生态圈 - Reportify