Xin Lang Cai Jing·2025-12-22 05:51Core Insights - Chengdu Bay Yue City, a new commercial project by Meikailong and Jianfa Group, officially opened on December 20, marking a significant collaboration and a new attempt at integrating home and lifestyle commerce [1][11] - The project aims to transform the commercial landscape of Tianfu New Area and Chengdu by introducing a variety of high-frequency consumption formats, enhancing the shopping experience and driving business model upgrades [1][9] Group 1: Project Overview - Bay Yue City has a total construction area of approximately 144,000 square meters and was previously known as Meikailong Life Aesthetics Center, which opened in 2021 [1] - The project is designed as a "family gathering place" and includes diverse offerings such as fitness, family entertainment, specialty dining, and outdoor living [3][5] Group 2: Consumer Experience - The mall focuses on family-oriented services, featuring brands like Kid King and Haidilao, creating a one-stop leisure consumption experience for families [5] - Three themed areas have been developed: an energy gathering sports social space, a children's interactive space, and a rooftop garden, all aimed at enhancing family bonding and social interactions [5][10] Group 3: Business Strategy - The project breaks the boundary between home and lifestyle commerce, significantly increasing the proportion of dining, family, and entertainment formats, which is expected to drive foot traffic and cross-selling opportunities [7][10] - Meikailong's strategic shift is based on insights into retail trends, focusing on creating experiential spaces rather than just sales venues, which aligns with the evolving consumer preferences for deeper engagement [9][10] Group 4: Financial Performance - Meikailong reported a net operating cash flow of 643 million yuan for the first three quarters of 2025, with a significant improvement in operating profit from approximately 100 million yuan to 200 million yuan year-on-year [10] - The occupancy rate of self-operated malls increased from 83.0% at the end of 2024 to 84.7% by the end of September 2025, indicating improved asset management and operational efficiency [10] Group 5: Strategic Collaboration - The opening of Bay Yue City signifies a new phase in the strategic partnership between Meikailong and Jianfa Group, moving from limited collaborations to a comprehensive and deep cooperation across the entire mall [11][12] - Jianfa Group's management expertise is expected to enhance the operational success of the project, while Meikailong benefits from revitalizing its existing assets and gaining professional operational insights [12][13]