Core Viewpoint - The "Three-Year Action Plan for the Cultivation and Enhancement of the Advanced Manufacturing Cluster of Modern Sports Products in Quanzhou (2025-2027)" aims to strengthen the sports and leisure brand matrix through various strategies, including mergers and acquisitions, international trademark registration, and market expansion [1] Group 1: Brand Development - The plan emphasizes the importance of leading enterprises to enhance and refine brands in sports apparel, footwear, fitness equipment, and competitive gear [1] - It encourages companies to improve product attributes such as fashion, comfort, functionality, professionalism, and technology [1] - Enterprises are guided to achieve brand premium through mergers with international brands and collaborations with popular IPs [1] Group 2: Market Expansion - The initiative promotes the international registration of trademarks under the Madrid system to help brands enter global markets [1] - Companies are encouraged to expand their market share both domestically and internationally [1] - There is a focus on extending brand offerings into leisure women's wear, children's clothing, and infant apparel [1] Group 3: Differentiated Operations - The plan advocates for differentiated operations among enterprises to cater to diverse consumer needs across different age groups [1] - It aims to cultivate a diversified and personalized brand matrix that meets the demands of various consumer segments, including the elderly, middle-aged, young, and children [1]
福建泉州：推动品牌运动休闲企业加速跻身国际市场 扩大国内外市场占有率
Xin Lang Cai Jing·2025-12-22 06:00