解码冰雪经济新动能丨冰雪流量如何变“留量”？

Core Insights - The booming ice and snow economy is driving new consumption scenarios, regional development, and industrial ecosystems during the snow season [1] Group 1: Regional Development - Hebei Weichang Miaozi Gou Village, with an average altitude of about 1500 meters and a winter snow period lasting 120 days, provides favorable conditions for ice and snow cultural tourism development [1] - The area is themed around Saihanba, replicating the forest farm scenes of the 1960s, integrating ice and snow resources with red culture and folk experiences, transitioning local tourism from "seasonal tourism" to "year-round tourism" [1] Group 2: Industry Growth - In the new snow season, ski resorts in Hebei Chongli are enhancing facilities, introducing events, and optimizing services to continuously boost the ice and snow economy, creating a more professional and enjoyable skiing destination [1] - By the 2025-2026 snow season, Chongli ski resorts will host numerous events, with the city experiencing a surge in activity driven by international competitions [1] Group 3: Market Potential - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025 [1] - The emerging momentum of the ice and snow economy is continuously transforming into the "thermal power" needed for development [1]