优质深度内容阅读量增长三倍 今日头条2025创作者大会聚焦内容生态

Core Insights - The core strategy of Toutiao for 2025 is to focus on "quality depth" content, which is seen as a social responsibility to promote rational thinking and constructive public dialogue [1] Group 1: Event Overview - The Toutiao 2025 Quality Depth Creator Conference was held in Hainan, lasting three days with over 300 content creators discussing industry trends, platform policies, and creative insights [1] - The platform reviewed its achievements over the past year, emphasizing the importance of deep content creation [1] Group 2: User Engagement and Content Consumption - Toutiao users show a strong preference for deep content, with 44% of their consumption focused on serious topics, significantly higher than the industry average of 14% [3] - The platform has a high proportion of users from new first-tier cities and those with higher education levels, indicating a greater willingness to engage with quality depth content [3] Group 3: Content Development Initiatives - In 2025, Toutiao aims to enhance quality depth content through governance and incentives, raising content entry barriers and increasing exposure for quality content [3] - The reading volume of quality depth content has nearly tripled year-on-year, with over half of daily active users engaging with selected quality content [3] - The platform has seen a rise in viral content, with creators experiencing rapid income growth [3] Group 4: Algorithm and Distribution Enhancements - Toutiao has optimized its algorithm to create a distribution chain that connects new articles with potential readers, ensuring that quality content reaches the right audience [4] - A cold start traffic pool has been established to support deep articles, enhancing their exposure and reach [5] Group 5: Support Programs for Creators - Three major support programs were launched: the "Special Creation Fund" with budgets up to 1 million yuan per project, the "Deep One Studio" to enhance creator productivity, and the "Fire Plan" to provide guaranteed incentives for new creators [7] - The conference featured discussions among creators about the value of quality depth content and the need for ongoing collaboration between the platform and creators [7]