惠州“环两山”，一条路“跑”出一个融合型乡村振兴样本

Core Insights - The newly opened 218-kilometer demonstration road in Huizhou has catalyzed a multi-faceted rural revitalization experiment, impacting sports, manufacturing, and agriculture since its opening in June 2025 [1][2] - The road has facilitated the relocation of the headquarters of the company Mofang from Shenzhen to Huizhou, highlighting its significance in unlocking local resources [1] Group 1: Impact on Local Industries - The road has served as a probe for discovering local industries, particularly in sports equipment manufacturing, where Huizhou has several high-market-share companies that are not well-known domestically [2] - A local company produces pure carbon fiber electric bicycles, capturing over 50% of the market share in Germany and Japan, with a selling price exceeding 2,000 euros [2] - The opening of the road has led to a significant increase in occupancy rates of high-end accommodations along the route, with rates nearing full capacity by October, alongside growth in surrounding retail and dining sectors [2] Group 2: Public Accessibility and Community Engagement - The project emphasizes public accessibility, with 39 outdoor sports projects planned, including free access to 3D running and trail running routes along the road [3] - The revenue model focuses on professional services and event operations, while maintaining a commitment to public service and accessibility [3] - The initiative aims to create a "shared sports park" for the community rather than a closed-off tourist attraction [3] Group 3: Agricultural Innovation - The founder's passion for brewing has introduced a unique cultural and industrial dimension to the project, with plans to use local fruits for brewing, enhancing the value-added potential of local agricultural products [4] - The team has successfully brewed trial products like mango and lychee beers, with plans to open tasting sessions for visitors in January [4] - The long-term vision includes promoting brewing techniques to local villagers and developing a geographical brand for "Luofu Mountain," potentially creating a unique local whiskey using regional ingredients and methods [4] Group 4: Sustainable Development Model - The approach is characterized as "soft development," which relies on a road as a medium to connect local industries, natural resources, and cultural assets, focusing on light operations and strong experiences for sustainable growth [5] - The project exemplifies a model where local manufacturing, products, and public life interact synergistically, benefiting residents and attracting tourists [6]