智通财经网·2025-12-22 07:01Core Viewpoint - Pop Mart (09992) has seen a nearly 5% increase in stock price, closing at 202.6 HKD with a trading volume of 1.752 billion HKD, indicating positive market sentiment following a collaboration with Heytea [1] Group 1: Collaboration and Market Response - On December 22, Heytea launched a collaboration with Pop Mart's popular IP, the Starry People, featuring a "Winter with Stars" theme across global stores [1] - The collaboration includes customized Starry People imagery, co-branded beverages, merchandise, themed stores, and pop-up events, enhancing brand visibility and consumer engagement [1] Group 2: IP Development and Market Potential - According to a report from CCB International, Pop Mart is exploring a self-sustaining and replicable path in IP creation and operation, exemplified by the Starry People, which was created by illustrators Da Xin and A Li and has received positive market feedback within just one year of signing [1] - The company's core competitive advantage lies in its continuous IP exploration and operational capabilities, maintaining stable fan bases for existing IPs while having high growth potential for new IPs [1] - Despite a weak market sentiment and significant prior corrections, Pop Mart may possess certain allocation value, suggesting potential for future growth [1]