山东移动举办全球通新年音乐会 以高品质文化服务助力品牌价值升级

Core Insights - The New Year concert organized by Shandong Mobile's Global Communication brand serves as a deepening of customer relationships, transitioning from functional to emotional and cultural connections [1][10][15] - The concert is part of the "Winter Art Journey" series, which has included various artistic performances, enhancing customer experience and engagement [10][11][17] Customer Experience - Many attendees are long-term Global Communication customers, highlighting the brand's commitment to providing memorable experiences beyond traditional communication services [3][5][8] - The concert featured a diverse range of performances, including classical pieces that resonate with the audience's personal histories, enhancing the emotional connection to the brand [6][8][11] Brand Value and Strategy - Shandong Mobile aims to upgrade its service rights system for high-end users, offering exclusive privileges across various dimensions such as travel, health, and entertainment [13][15] - The concert reflects the company's strategy to provide high-quality, culturally enriching experiences, reinforcing customer loyalty and brand value [15][17] Audience Engagement - The event attracted families, fostering a sense of community and shared experience among attendees, which is seen as a unique way to celebrate the New Year [13][15] - Positive feedback from customers indicates a desire for similar events in the future, suggesting a successful engagement strategy [15][17]