拼个假 出个门 开开心心跨个年

Core Insights - The domestic tourism market is experiencing a consumption peak as the New Year holiday approaches, driven by the "3 days off, 8 days rest" trend, with significant increases in travel bookings and search interest across various platforms [1] Domestic Travel - Short-distance trips dominate the New Year travel trend, with 73.4% of trips lasting 3 days or less, and cities like Shanghai, Beijing, Guangzhou, Chengdu, and Harbin are among the most popular destinations [2] - Theme parks are seeing explosive growth, with Shanghai Disneyland's bookings increasing over 30% year-on-year and ticket reservations surging 5.2 times, driven by events like the New Year fireworks show and character interactions [2] - Ice and snow tourism is experiencing a peak, with Harbin Ice and Snow World seeing a 300% week-on-week increase in popularity, making it a top destination for winter tourism [2] - New Year concerts are becoming a key driver for young travelers, with hotel bookings in cities hosting concerts increasing by 17 times in Nanning and nearly tripling in Guangzhou [3] International Travel - The outbound tourism market is recovering, with a more than 40% year-on-year increase in flight bookings to popular destinations, and prices being 40% lower than during the Spring Festival [4] - Destinations within a four-hour flight radius, such as Hong Kong, Macau, and Southeast Asian countries, remain popular, while South Korea and Vietnam are emerging as top choices, with flight bookings to Seoul increasing 3.3 times [4] - Long-distance travel is also thriving, with destinations like Egypt, Spain, and New Zealand seeing significant increases in flight bookings, particularly among travelers utilizing the "3 days off, 8 days rest" policy [4] - "Self-driving upon arrival" is becoming a new trend in outbound travel, with international car rental bookings increasing over 200% [5] Market Trends - The 2026 New Year tourism market is characterized by a focus on short-distance travel, with long-distance trips as a supplement, and a strong domestic market alongside a recovering outbound market [5] - The combination of experiential consumption, personalized experiences, and high cost-performance options is driving market growth, with diverse cultural and tourism product offerings becoming a core competitive focus for the future [5]