吉林雪博会观察：中国冰雪市场释放强劲“磁吸力”

Core Insights - The 9th Jilin Ice and Snow Industry International Expo serves as a significant platform for global companies to showcase new equipment and explore development opportunities in the Chinese market [1][3] - Over 400 companies from various countries are participating, covering the entire ice and snow industry chain, including equipment, sports, cultural heritage, and smart technology [1] - The presence of 23 ice and snow brands from 10 countries establishing a foothold in China highlights the market's attractiveness [1][3] Industry Trends - The vision of "300 million people participating in ice and snow sports" is becoming a reality, positioning China as a global magnet for ice and snow brands [3] - The annual sales of a French snow-making machine in China have surged from 40-50 units to approximately 300 units, indicating the market's potential [3] - The transition from seasonal to year-round operations in the ice and snow market is creating new growth opportunities for equipment manufacturers [4] Market Dynamics - The Canadian brand, Land Maple, has entered the Chinese market through an online store and is leveraging the expo for offline exposure [3] - The geographical and climatic similarities between Northern China and Quebec provide a natural foundation for product introduction [3] - A large consumer base, ongoing industry upgrades, and a stable business environment are encouraging international brands to introduce more products into China [4]