陈震突然解封,全网破防了!
Xin Lang Cai Jing·2025-12-22 08:22

Core Viewpoint - The recent partial unblocking of Chen Zhen's social media accounts has sparked discussions in the automotive review community, despite his Weibo and Douyin accounts remaining banned, indicating a nuanced approach to penalties by platforms [1][3][11]. Summary by Sections Account Status - Chen Zhen's accounts on Xiaohongshu and Toutiao have resumed normal functions, while his Weibo and Douyin accounts remain blocked without any signs of change [1][3]. - The partial unblocking contradicts previous expectations of a permanent ban following his total platform suspension on December 4 [7][11]. Tax Evasion Case - The Beijing Taxation Bureau reported that Chen Zhen underreported income and misclassified income types from 2021 to 2023, resulting in a tax shortfall of 1.1867 million yuan, leading to a total penalty of 2.4748 million yuan, which has been fully paid [8][10]. - The resolution of this tax issue may have contributed to the partial unblocking of his accounts [8]. Impact on Commercial Value - Chen Zhen was previously a leading figure in the automotive review sector, commanding high advertising rates, with prices ranging from 350,000 yuan for 1-20 seconds to 800,000 yuan for over 60 seconds [12]. - His reputation has been significantly damaged due to two major incidents: a car accident in October where he was deemed fully responsible, and the recent tax evasion case, both of which have eroded his credibility as a professional reviewer [14][15][16]. Brand Collaboration Concerns - Brands prioritize "safety + traffic" when selecting influencers, and legal issues surrounding an influencer can adversely affect brand image, leading to a decline in Chen Zhen's commercial trustworthiness [16]. - Current industry data shows a decline in his visibility, as he is no longer listed in the top 100 of the V Index automotive sector [16]. Future Prospects - Despite the challenges, there remains potential for Chen Zhen to recover, as his company account "Luo Bo Report," which he owns 54% of, continues to maintain visibility in the V Index rankings [18]. - The fan engagement for "Luo Bo Report" remains strong, with many followers expressing support despite the lack of new content [18][20]. - Chen Zhen's path to recovery will depend on his ability to reflect on past mistakes and either strengthen his personal brand or focus on the team-oriented development of "Luo Bo Report" [20]. Industry Implications - The situation serves as a reminder to the influencer community that high traffic does not exempt individuals from legal accountability, and that maintaining compliance and trust is essential for sustaining commercial value [21].