中国中小企业协会联合芝麻企业信用推出“市场地位认证服务”

Core Viewpoint - The launch of the "Market Position Certification Service" aims to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their market strength and credibility, providing a standardized third-party evaluation system to enhance their visibility and competitiveness [1][2]. Group 1: Service Overview - The "Market Position Certification Service" consists of two main modules: 1. Market Share Evaluation Service, which calculates the sales volume or value of a product in relation to its market share, providing reports that can enhance the success rate of project applications [2]. 2. Market Position Evaluation Service, which assesses companies based on various dimensions such as innovation, sales rankings, and customer base, offering compliance support for advertising and reducing promotional risks [2]. Group 2: Industry Impact - The service aligns with national policies aimed at promoting high-quality development of SMEs, providing a clear positioning tool in a complex market environment and supporting the establishment of a more transparent and trustworthy business ecosystem [3]. - The collaboration between the China SME Association and Ant Group's Sesame Credit is seen as a significant upgrade to the existing strength marking system, enhancing the authority and credibility of the certification process [3].