与世界共享中国风味！2025区域农业品牌年度盛典在京举行

Core Insights - The "2025 Regional Agricultural Brand Annual Ceremony" was held in Beijing, focusing on sharing Chinese flavors with the world and discussing the development of regional agricultural brands in China [3][4][10]. Group 1: Event Overview - The event took place from December 19 to 20, 2025, and has been successfully held for eight consecutive years since its inception in 2018 [3][4]. - Organized by "China Brand" magazine and supported by various institutions, the event featured strategic cooperation brands such as "Heilongjiang Black Soil Premium" and "Jinggangshan" [5][6][8]. Group 2: Agricultural Brand Development Report - The "2025 China Regional Agricultural Brand Development Report" was released, indicating that by 2025, the number of regional agricultural image brands increased by 126 to a total of 1,041, while the total number of regional agricultural industry brands approached 10,000 [17][18]. - Despite the large number of brands, only a few resonate with consumers, highlighting the need for brands to effectively reach different demographics [19][20]. Group 3: Sales and Marketing Trends - In 2025, 65% of agricultural products were sold offline, while 35% were sold online, with live-streaming sales exceeding 3.1 trillion yuan, a 28% year-on-year increase [21][22]. - Platforms like Douyin and Taobao accounted for over 660 billion yuan in agricultural product sales, indicating a shift towards digital marketing strategies [21][22]. Group 4: Brand Case Studies - The report highlighted successful case studies, including "Heilongjiang Black Soil Premium," which saw a 212% increase in brand sales and a 146% increase in signed contracts in 2025 [84]. - "Cenpin Cenwei" from Hunan province emphasized a blend of natural endowments and cultural heritage, aiming to elevate its brand from regional recognition to national prominence [86][90]. Group 5: Expert Insights - Experts discussed the importance of geographical indications in enhancing agricultural product value and addressing rural issues, emphasizing the cultural aspects of branding [58][60]. - The future of brand management will focus on cultural identity and storytelling, moving beyond mere product sales to creating meaningful connections with consumers [67][69]. Group 6: Brand Value Evaluation - The brand value evaluation for "Jinggangshan" showed a brand strength of 819 points and a brand value of 20.283 billion yuan, while "Linfen Youxuan" had a brand strength of 730 points and a value of 4.365 billion yuan [150][151]. - The event concluded with the announcement of the "2026 Brand Soaring Plan," aimed at supporting small and medium enterprises in brand development, with a total service value of 2.56 million yuan for the first seven cooperative regions [138][144].