Should You Forget Novo Nordisk and Buy This Magnificent High-Yield Drug Stock Instead?

Core Insights - Novo Nordisk's stock has significantly declined, losing over two-thirds of its value since mid-2024, despite initial excitement over its GLP-1 weight loss drugs [1] - Eli Lilly's weight loss drug tirzepatide has outperformed Novo Nordisk, with Zepbound sales increasing by 185% year over year in Q3, while Novo Nordisk reported only 12% sales growth in its obesity treatment and diabetes care operations [3] - Pfizer is making aggressive moves to re-enter the GLP-1 market, indicating a potential investment opportunity as it seeks to recover from recent pressures [4][7] Industry Dynamics - The pharmaceutical industry faces challenges in developing new drug candidates, which is a costly and complex process [1] - Being first to market does not guarantee success, as differences in drug effects, costs, and outcomes can significantly impact market performance [2] - Eli Lilly currently holds the leading position in the GLP-1 weight loss space, demonstrating that early leadership does not ensure sustained market dominance [6]