从古德伍德到宣城泾县 非遗的另一种打开方式

Core Insights - Rolls-Royce is integrating traditional Chinese Xuan paper into its automotive design, reflecting a blend of Western manufacturing artistry and Eastern cultural heritage [2][3][4] - The "Heartbeat" project aims to explore and modernize traditional Chinese craftsmanship, starting with Xuan paper, to create bespoke automotive designs that resonate with Chinese customers [3][12][13] Group 1: Cultural Integration - Rolls-Royce has initiated interactions between its designers and Chinese artisans to understand the nuances of traditional paper-making techniques [2][6] - The collaboration emphasizes the shared values of craftsmanship and artistic expression between Rolls-Royce and traditional Chinese paper [4][7] - The project is seen as a way to enhance the brand's cultural depth and appeal in the Chinese market [7][14] Group 2: Craftsmanship and Customization - The demand for bespoke designs incorporating local cultural elements has increased among Chinese customers, prompting Rolls-Royce to adapt its offerings [3][11] - Rolls-Royce's bespoke vehicles are handcrafted, with each car taking over 600 hours to produce, highlighting the importance of skilled artisans in the manufacturing process [7][12] - The integration of Xuan paper is expected to enhance the luxury and uniqueness of Rolls-Royce vehicles, making them more than just cars but also works of art [7][14] Group 3: Technical Exploration - The technical feasibility of incorporating Xuan paper into vehicle design is currently under exploration, with ongoing tests and certifications [8][9] - Artisans are experimenting with various techniques to ensure that the paper meets the durability and aesthetic standards required for automotive applications [9][10] - The collaboration aims to push the boundaries of traditional craftsmanship while ensuring safety and quality in the final product [8][12] Group 4: Future Directions - The "Heartbeat" project is set to continue for three years, with each year focusing on different aspects of traditional craftsmanship [13][14] - Rolls-Royce plans to maintain ongoing engagement with Chinese artisans to deepen its understanding of local culture and craftsmanship [14][15] - The project represents a significant step in merging high-end automotive design with traditional cultural elements, potentially setting a precedent for future collaborations [14][15]