Nan Fang Du Shi Bao·2025-12-22 09:41Group 1 - The "2025 NARAKA: BLADEPOINT Carnival" in Shenzhen showcased a dual main venue model combining global esports events with immersive street parties, injecting new momentum into the cultural and tourism industry of the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The "NARAKA: BLADEPOINT World Championship" (referred to as "Jie Cup") took place from December 20 to 21, featuring top teams from around the world, with the SR team winning the annual championship trophy [1] - The concurrent "Jie Ri Party" attracted significant foot traffic, with the event area becoming a popular landmark in Shenzhen's CBD, featuring interactive installations and merchandise sales [1] Group 2 - The integration of esports and urban consumption was a highlight, with ticket holders gaining access to exclusive discounts and experiences in the Nanshan business district, enhancing the local cultural atmosphere [2] - The event saw impressive metrics, with 10,000 tickets sold within 5 minutes and a 34% increase in foot traffic at the event venue compared to the previous Saturday, demonstrating the strong appeal of the NARAKA IP [2] - This "game + cultural tourism" initiative not only received market recognition but also significantly boosted local consumption, providing a successful model for activating business economies through cultural events [2] Group 3 - The deep integration of gaming and cultural tourism aligns with Shenzhen's strategic direction for high-quality development in the gaming industry, aiming to establish itself as a leading global gaming innovation hub by 2027 [3] - The successful hosting of the NARAKA esports event in Shenzhen reflects the city's commitment to the "game +" development plan, facilitating the implementation of innovative applications in digital competition and smart arenas [3]