网约车服务满意度报告:超八成消费者因安全和服务质量选择自营平台
Zhong Guo Jing Ji Wang·2025-12-22 09:41

Core Insights - The report highlights that over 80% of respondents prefer self-operated ride-hailing platforms (e.g., Didi Chuxing, Shouqi) over aggregator platforms (e.g., Gaode, Meituan) due to their established service management and safety image [4] - Safety is the primary concern for over 62% of respondents when choosing ride-hailing services, surpassing convenience (49.30%) and price (37.51%), indicating a shift towards prioritizing safety alongside efficiency [4][6] - The perception of self-operated platforms is that they have clearer safety audits and responsibilities, while aggregator platforms are seen as potentially offering lower quality services [9][11] Consumer Preferences - More than 58% of respondents believe that self-operated platforms have clearer safety audits and responsibilities, with 45.06% citing more efficient customer service and after-sales support [9] - Nearly half (48.74%) of respondents think aggregator platforms may lead to low-price, low-quality services, with concerns about unclear after-sales responsibilities (41.03%) and relatively poor safety guarantees (31.64%) [9] - Consumers favor self-operated platforms for their strong safety capabilities and stable service quality, as they provide a unified safety management system throughout the service chain [11] Recommendations for Improvement - The report suggests enhancing regular governance to enforce platform responsibilities, optimizing algorithm accuracy for service traceability, improving driver professionalism, and increasing consumer awareness for rights protection [12]

网约车服务满意度报告:超八成消费者因安全和服务质量选择自营平台 - Reportify