从赛道王者到生态筑基者：领克汽车运动2.0时代的战略升维

Core Viewpoint - Lynk & Co is transitioning from a focus on winning international championships to cultivating a comprehensive automotive sports ecosystem in China, marking a strategic shift from the 1.0 era of "winning championships" to the 2.0 era of "cultivating champions" [1][7] Group 1: Brand Development through Racing - Establishing a strong brand recognition often requires iconic events and sustained investment, particularly for Chinese brands aiming to penetrate the high-end market [2] - Lynk & Co's journey in the WTCR began in 2019, leading to a historic transformation in Chinese automotive sports [2][5] - The team achieved nine championships in seven years, breaking the record for Chinese brands in top-tier touring car events, showcasing "Chinese speed" on the global stage [5][6] Group 2: Technical Feedback Loop - Lynk & Co's racing philosophy extends beyond trophy collection; it emphasizes a technical feedback loop from track to street [6] - The performance of the Lynk & Co 03 TCR race car validates core technologies, which are then integrated into consumer products, enhancing their performance [6] - This approach transforms racing technology into tangible benefits for consumers, establishing a solid technical benchmark for "Chinese performance" [6] Group 3: Strategic Resource Reallocation - Post-2025, Lynk & Co plans to adjust its investment in international racing, interpreted by some as a retreat, but it is a strategic reallocation of resources towards nurturing local automotive culture [7][8] - The shift is driven by the evolving global automotive landscape and the growing interest in performance among Chinese consumers, highlighting a gap in participation channels and training systems [7][8] Group 4: Building an Automotive Sports Ecosystem - Lynk & Co is developing a multi-faceted ecosystem through various initiatives, including driver training programs and automotive experience centers [8] - The brand continues to participate in domestic top-tier events, ensuring ongoing technical output and presence in competitive racing [8] - The strategy aims to create a comprehensive automotive sports promotion system in China, fostering user participation and engagement [8][12] Group 5: Mission Elevation and Performance Democratization - The 2.0 strategy signifies a shift from being a brand focused on commercial success to becoming an enabler of the entire Chinese automotive sports industry [9][11] - This transition is driven by the need for sustainable brand narratives and the demand for a robust automotive culture in China [9][11] - Lynk & Co aims to democratize performance technology, making advanced automotive features accessible to everyday users [11] Group 6: Community Engagement and User Loyalty - The automotive sports community serves as a powerful medium for brand engagement, evolving customer relationships from mere transactions to collaborative experiences [12] - Lynk & Co's performance car club has over 50,000 active members, reflecting high user loyalty and a shift towards lifestyle-oriented business models [12] Conclusion - Lynk & Co's strategic evolution from 1.0 to 2.0 provides a model for observing the development path of high-end Chinese brands, emphasizing a comprehensive approach to competition that includes technology, user experience, and community building [13][15] - The brand's long-term commitment to nurturing local automotive culture and user participation is seen as a significant investment in the future of China's automotive landscape [13][15]